The revolution of the out-of-home experience
A completely new entertainment, culture, and gastronomy concept
The goal is to build a variety of locations worldwide where guests have the impression of travelling to another country. It is a revolutionary combination of cinema, gastronomy, cocktail bar and travel, under the motto “A journey to the world and beyond”, a multi-sensory journey to foreign countries and cultures. It’s a overall experience that appeals to all five senses.
Why are we investing?
We believe that Rodinia addresses an untapped market segment with a lot of potential. Although it is not a classic venture capital investment, the business case shows very stable and reliable growth. This makes it an attractive long-term investment for the P‑ton, our partners and subsidiaries.
Synergies within the P‑ton group can help enable rapid expansion and market fit. Rodinia can use our own beacon technology for the digital tracking of customer flow to enhance the unique experiential journey. Our partner Ticktory will be able to provide a blockchain-based ticketing system.
“The Rodinia concept is a great fit in our concept of socialising digitalisation. My goal is that people from all over the world can experience a memorable evening. Guests should not remember the biggest LED screen or any of the other innovative technology, they should walk away with the memory of all their senses satisfied.”
CEO P-ton AG
Why should you invest?
Rodinia follows the global mega-trend of making an event of gastronomy – it will be the next big thing in the arena. It will feature a new, unique out-of-home experience, as it will host the largest 360° LED surface in the world, in combination with specially developed 360° film technology (partner: Samsung). This setting is the base for a rotating program of immersive shows.
Rodinia is realised through a house-in-house concept in existing buildings, which makes its build-up very cost-efficient. It deploys most modern system gastronomic principles, where maximum standardisation allows efficient scaling. And the venue allows for a variety of different use cases for B2C and B2B customers.
Strong partners and leading experts support this completely new experience. A franchise system is in preparation.
Get in touch!
We will be happy to send you all the information you need for looking deeper into this venture.